The Operator Letter

Fortnightly letters on AI for operator CEOs.


This is a letter, not a newsletter. It arrives every other Friday. It is written by a single person, on a single subject: what AI is actually doing to the business of running gyms, studios and health clubs.

It is not for everyone. It is for the operator who would rather read one thing carefully than skim ten things and forget them all. It is opinionated. It is short enough to read with a coffee. It does not sell you anything.

If that is your kind of thing, the first issue is below.

Issue No. 01 · 29 May 2026

What we mean when we say “agent”

The first issue is below.